Hey! 👋 I’m Gab. Strategic & gutsy comms designer. Deadset user advocate. Avid dot connector. Occasional meme lord. Proudly powered by Gen-Z fuel + fearless curiosity.
ABOUT ME
I’m a firecracker with follow-through: a problem solver, a challenger, and an earnest team player. I’m also unusually courteous to AI agents, because if they become sentient I’d like them to remember I was cool.I blend razor-sharp research instincts with empathy, aesthetics, and a knack for connecting the dots. Sparkle to charm stakeholders, guts to challenge the status quo, and rigour to actually ship the thing.
Brands & Partners
EXPERIENCE
Mid-weight Designer @ The Edison Agency
2023-present
Taking on strategic brand-led projects for FMCG clients. Mixing UX strategy with packaging and systems design. Working with complex product architectures for some of Australia’s biggest brands. Creating identities, strategic platforms and interfaces informed by category audits and user research. Leveraging motion animation to elevate digital experiences.
Freelance Creative
2019-present
Providing freelance design services, working on both short-term and retainer contracts. Collaborating with small business clients across hospitality, education, travel, and beauty. Projects have included website design, brand identity, positioning/strategy, packaging, print collateral and social media content.
Junior Designer @ R-Co Brand
2023
Created brand-led touchpoints for corporate, hospitality, and sports sectors. Built, refreshed, and maintained identity systems for both small and large companies. Managed digital design output, e-marketing, and research. Developed content strategies for social media, EDMs, and websites to drive user engagement.
Design Intern @ Traffic Brand Agency
2021-2022
Supported branding and digital design outputs for tech, property, and automotive clients. Contributed to UI design, campaign strategy, animation, and social media content to maintain cohesive messaging across platforms. Worked on innovation projects to build and re-position major brands from the ground up.
Digital Design Intern @ Juggler Design
2019-2021
Worked across CMS, content creation, and website strategy for medical and council clients. Conducted competitor research and backend user analysis to improve digital performance. Contributed to graphic design, website management, video content, scripting, and SEO copywriting to boost user engagement.
WHAT I DO
These days, I’m using my stocked “jack of all trades” tool-belt to double down on where I thrive most: creative strategy. Backed by fast-paced studio experience, I show up with calm, clarity, and conviction. 😎
UX/UI
Research & Testing
Information Architecture
Wireframing & Prototyping
Design Systems
Accessibility
Developer Handover
Comms
Naming & Messaging
Logo & Visual Identity
Illustration & Motion
Brand Guidelines
Campaign Storytelling
Presentation Design
Design for Good
Accessible Platforms
Community Campaigns
Social Impact Branding
Wayfinding & Environments
Advocacy Collateral
Behaviour Change Design
aWARDS
STILL HERE?
Wow look at you, still scrolling! 👀 Since you’ve made it this far (thanks btw), enjoy some slightly useless (but fun) facts ✨
