👋 Hey! I’m Gab. Gutsy Design Strategist. Pro dot connector. Deadset user advocate. Occasional meme lord. Powered by Gen-Z Fuel + Fearless Curiosity.
ABOUT ME
Over the past five years I've worked across branding, packaging, campaigns, UX/UI and motion, building a multidisciplinary toolkit with a sharp eye for systems and storytelling. These days, I'm focused on whereI do my best work: design strategy. I'm backed by fast-paced studio experience, a brain built for process,and a knack for solving complex problems. Untangling mess with design thinking is my steeze.
Brands & Partners
Design Strategist @ The Edison Agency
Present
Blending brand strategy with multidisciplinary design across identity, packaging and digital. Conducting category audits, competitive analysis and audience research to uncover opportunities and inform creative direction. Translating insights into scalable brand systems, considered portfolio architecture and user-centred experiences.
Mid-weight Designer @ The Edison Agency
2023-2026
Delivering brand identity and packaging design for predominantly FMCG clients. Working across complex product portfolios for some of Australia's biggest brands, from masterbrand development to product rollouts. Creating scalable brand systems across pack, digital and campaign touchpoints, with motion animation bringing digital experiences to life.
Junior Designer @ R-Co Brand
2023
Created brand-led touchpoints for corporate, hospitality, and sports sectors. Built, refreshed, and maintained identity systems for both small and large companies. Managed digital design output, e-marketing, and research. Developed content strategies for social media, EDMs, and websites to drive user engagement.
Design Intern @ Traffic Brand Agency
2021-2022
Supported branding and digital design outputs for tech, property, and automotive clients. Contributed to UI design, campaign strategy, animation, and social media content to maintain cohesive messaging across platforms. Worked on innovation projects to build and re-position major brands from the ground up.
Digital Design Intern @ Juggler Design
2019-2021
Worked across CMS, content creation, and website strategy for medical and council clients. Conducted competitor research and backend user analysis to improve digital performance. Contributed to graphic design, website management, video content, scripting, and SEO copywriting to boost user engagement.
aWARDS
STILL HERE?
Wow look at you, still scrolling! 👀 Since you’ve made it this far (thanks btw), enjoy some slightly useless (but fun) facts ✨
