Hey! 👋 I’m Gabrielle Versace. A strategic & gutsy Comms + UX/UI designer based in Naarm (Melb). I’m a determined disruptor, a fierce user advocate, & above all else, a passionate learner. 🧠
ABOUT ME
I’m energised by ambiguity, driven by insight, and steady when managing clients and complexity. Confident in the chaos, calm under pressure, and one well-labelled Figma file away from world peace. Whether it’s a strategic brand platform, an app for good, or something quick and clever, I show up with curiosity, clarity, and conviction.
Brands & Partners
EXPERIENCE
I’ve worn many hats 🎩 (and designed a few too). With six years of industry experience across branding, digital, packaging, motion, strategy, and UX/UI, I’m a multidisciplinary dynamo ⚡ with a sharp eye for systems, storytelling and human-centered design 💻.
Designer @ The Edison Agency
2023-present
Taking on strategic brand-led projects for FMCG clients. Mixing UX strategy with packaging and systems design. Working with complex product architectures for some of Australia’s biggest brands. Creating identities, strategic platforms and interfaces informed by category audits and user research. Leveraging motion animation to elevate digital experiences.
Freelance Designer
2019-present
Providing freelance design services, working on both short-term and retainer contracts. Collaborating with small business clients across hospitality, education, travel, and beauty. Projects have included website design, brand identity, positioning/strategy, packaging, print collateral and social media content.
Brand Designer @ R-Co
2023
Created brand-led touchpoints for corporate, hospitality, and sports sectors. Built, refreshed, and maintained identity systems for both small and large companies. Managed digital design output, e-marketing, and research. Developed content strategies for social media, EDMs, and websites to drive user engagement.
Junior Designer @ Traffic Brand Agency
2021-2022
Supported branding and digital design outputs for tech, property, and automotive clients. Contributed to UI design, campaign strategy, animation, and social media content to maintain cohesive messaging across platforms. Worked on innovation projects to build and re-position major brands from the ground up.
Design Intern @ Juggler
2019-2021
Worked across CMS, content creation, and website strategy for medical and council clients. Conducted competitor research and backend user analysis to improve digital performance. Contributed to graphic design, website management, video content, scripting, and SEO copywriting to boost user engagement.
WHAT I DO
Fast-paced and multi-sector, I deliver end-to-end solutions with efficiency, empathy and zeal 🚀. In my free time, you can find me AI upskilling so I’m ready when ChatGPT starts unionising 🤖.
UX/UI
Research & Testing
Information Architecture
Wireframing & Prototyping
Design Systems
Accessibility
Developer Handover
Comms
Naming & Messaging
Logo & Visual Identity
Illustration & Motion
Brand Guidelines
Campaign Storytelling
Presentation Design
Design for Good
Accessible Platforms
Community Campaigns
Social Impact Branding
Wayfinding & Environments
Advocacy Collateral
Behaviour Change Design
aWARDS
STILL HERE?
Wow look at you, still scrolling! 👀 Since you’ve made it this far (thanks btw), enjoy some slightly useless (but fun) facts ✨
