During my time at Traffic Brand Agency, I contributed to the rebrand
and strategic transformation of Fibonacci Stone, now simply Fibonacci. 
The challenge: Transition this Melbourne-based terrazzo tiling company into a more iconic B2B brand that reflects their aspirations as an industry leader. The approach: We crafted a new identity and digital ecosystem, creating the brand promise “Like No Other” to capture their artisanal craftsmanship. The project spanned everything from internal documents to sample packaging and web interface design. The result: A completely integrated brand across social, motion, marketing, and web touchpoints, delivering a seamless user experience—one that’s as polished as their terrazzo. This project earned Silver in the Web category at the 2023 Better Future Awards. Turns out, even tiles can bring home the hardware.