Telling the story of Italianitá with educational & experiential coffee brand, Voglio Caffé

Institution

Swinburne

year

2022

award

AGDA Awards (2023) - Finalist in Student Packaging

Project Description

This project, completed during my honours year at Swinburne, was 
my final research thesis. The challenge: Respond to the question, “How might we use food to engage people with Italian immigrant 
culture in Australia?” The approach: I created Voglio Caffè, a culturally immersive coffee brand to preserve Italo-Australian history. The product packaging utilised traditional drinking customs to craft a sensory journey that tells stories of diversity and multiculturalism through the ritualistic, lived experience of “Italianità” (Italian Spirit). The result: The project incorporated packaging, branding, and digital media outputs to educate through user experience. It was shortlisted by the Australian Graphic Design Association (AGDA) in 2023 for student packaging design. 
A result to make the nonni proud.