During my time at Traffic Brand Agency, I worked on a project for the Victorian Land Registry Service (VLRS). The challenge: VLRS, after establishing credibility in customer service and infrastructure, needed
a brand identity and strategy overhaul to reflect its evolution into the innovation-technology space. The approach: Working closely with senior designer Elex Zhang, I contributed to developing SERV (Secure Electronic Registries Victoria), ensuring the new positioning wasn’t just a facelift but a seamless experience across brand, digital, CX, signage, social media, print, and merchandise. The result: The project snagged Gold in Brand and Silver in Web at the 2023 Better Future design awards, proving the team's dedication and the real-world impact of
a future-focused design.