The America’s Cup 2024 marked a groundbreaking moment for the trajectory of women’s sailing, with Team Australia Challenge (TEAM) making its debut in the first stand-alone women’s race in the 173-year history of the competition. The challenge: Create an identity that embodies the spirit, momentum, and courage of these pioneering athletes. The approach: We designed an end-to-end type-led brand solution that felt youthful, confident, and distinctly Australian, riffing 
off the iconic green and gold with a fresh, subdued twist. The result: 
The project was recognised with a merit in the Interact category at the 2024 Designers Australia Awards. It was an honour to craft this design with the guidance of brand legend Richard Henderson, and I’m proud 
to have been part of this TEAM effort (pun intended).